How to Be Creative When Nobody Wants You To

Marketing rewards people for not messing up, so brave ideas end up in a drawer. Kirsty Hulse runs the SEO agency Manyminds, is an accredited creativity coach and used to do stand-up. In her survey of 200 marketing directors and CMOs, 74 % said they were unlikely to take a creative risk with their brand. In this talk she explains why creativity is a skill you can learn, and how to train it.

You'll learn what successful content had in common in Kirsty's manual analysis of thousands of links, what twin studies and neuroscience say about whether creativity is innate, and why group brainstorming loses to individuals working alone, according to a review of more than 50 studies. Kirsty adds concrete habits and exercises, from Edward de Bono's random words to the MyCreativitySkills test of your conditions for creativity, plus her own process, from 30 seconds of scribbling to validating an idea with data in BuzzSumo.