Marketers Are From Mars, Consumers Are From New Jersey

According to Bob Hoffman, marketers live in a dream world and have lost touch with ordinary people. Bob spent 41 years in advertising agencies, ran two independent ones as CEO, and the talk shares its title with his book. With a scientist's respect for evidence, he goes through what the prophets of digital advertising promised and compares it with the results.

You'll learn why Bob talks about three delusions: digital, brand and age. He shows figures on online ad fraud and on the money swallowed by middlemen, the story of Procter & Gamble, whose sales didn't drop after cutting $140 million of online spend, studies showing that people don't love brands, and data on why ignoring people over 50 is a mistake.