How we managed to get 5x more visits after a few tweaks – House of Řezáč

Lectura has been collecting technical data on heavy machinery for 30 years and has more than 100,000 data sheets in seven languages on its website, yet its traffic lagged behind competitors. Web consultant Jan Řezáč describes how a small team of freelancers first fixed the site technically: they removed AJAX, cleaned up URLs and added titles, landing pages and a 404 page. You'll learn which changes took traffic from 20,000 to 100,000 visits a month and how the site collected 37,000 e-mail addresses along the way.