How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy

UPC wanted to save on PPC, improve its organic rankings and find out where people in the Czech Republic lack internet access. Pavel Pajkrt of the agency H1.cz tells how, from 2013, they built Dostupnyinternet.cz for it, with an entry page for every city, street and house number: 3.5 million pages in total.

You'll learn how such a site paid for itself in four months, how the team solved indexing and near-duplicate content with canonicals, content marketing and internal linking, and what it delivered: more than 3 million crowns saved on PPC, 350,000 visits sent to the UPC website and a conversion rate of about 14 %.