How to build a successful YouTube channel in 6 months - Case study of the Czech olympic team

The Czech Olympic Committee wanted to reach young people on YouTube, but in January 2016 its channel had thousands of videos with no clear topic and no consistent graphics. Andrea Hurychová of the agency WeDigital shows how they turned it into the biggest sports channel in the Czech Republic in six months. You'll learn the four pillars of the strategy, what working with YouTubers and the Discovery format brought, and why a video published five seconds after Krpálek's gold medal paid off more than carefully produced content.