E–mail marketing is dead. Long live e–mail marketing!

People get dozens of promotional e-mails a day, so many e-shop owners are afraid to send their own. Lenka Fučíková of the e-mail agency Nydrle uses four years of work with Vodafone to show it can be done differently: more than 23 million e-mails sent, a 21.5 % newsletter open rate and deliverability above 99 %. You'll learn what they test in the e-mails, why showing only the discount worked, how an eye-tracking test helped and why the most successful Christmas e-mail was a gift rather than an offer.