← All recordings

Marketing Festival 2016 · Case study · 10 min

Do It Yourself and dominate search rankings for DIY! Bluerank for Leroy Merlin Poland.

Recorded

Talk language: English · Subtitles: CZ · DE · EN · PL

What the talk is about

Tomasz Sąsiadek of the Polish agency Bluerank describes how they handled search visibility for more than 60,000 products at Leroy Merlin, the largest DIY e-commerce site in Poland. You'll learn how keyword research across the whole range, SEO training for the editorial team and deep linking into the mobile app raised annual non-brand SEO traffic by 45 % and revenue from it by 12 %, why the 3D Planner page jumped from 2,000 to 90,000 visits a month, and what the project won at the European Search Awards.

More from 2016