Avast Upsell Campaign A/B/C/D Test Avast

Does a time-limited offer still work when every website tells you there's "one room left"? And does an offer sell better than a reward? Michal Pařízek of Avast presents a test from June 2016 that combined two pop-up headlines with and without urgency. You'll learn how the test with 800,000 users in four countries turned out, how much the Loyalty Reward headline lifted conversions and how much money the test made for the company.