The New Age of Brand Building: Creative Link Building

In 2015 people often said links were finished as a ranking signal. Jason Acidre, co-founder of the Manila agency Xight Interactive and author of the Kaiserthesage blog, argues the opposite. Before he got into SEO, he was a professional Counter-Strike player for eight years. He treats link building not just as part of SEO but as a marketing discipline in its own right, one that builds brands.

You'll learn why Jason believes links remain among the most important signals, how his team finds more than a thousand sites likely to link to a single piece of content, and how inverted broken link building, conversion-oriented link acquisition and offering your own images to bloggers work. He also covers tracking brand mentions and commenting in online discussions.