Media monitoring for SEO; results, processes and scripts to download

Martin Šimko shows how his agency combined SEO with media monitoring for Abivia, a client that helps people out of debt and insolvency. There was no budget for expensive monitoring tools, so they built their own system from Google Alerts, Talkwalker Alerts, Mention and IFTTT for 0 to 29 dollars, collecting mentions into a Google Sheet. You'll learn which 4 categories of keywords to watch, how to merge RSS feeds into one sheet, how the consultant and the client work with the mentions every week, and what the system delivered in 19 months.