How we use RLSA on Slevomat

Radek Hudák runs PPC at Slevomat, a company with annual revenue of over a billion crowns that invested more than a million crowns a month in AdWords. In a short case study he shows how to use the custom parameters of the remarketing tag to bring data from your own database into AdWords and work with it in remarketing lists. You'll learn how Slevomat sorts customers into four levels and uses them in dynamic remarketing, in combining DSA with RLSA and in campaigns for customers who haven't bought for a long time.