How we measure content in LMC and make better decisions

You publish an article, an infographic or a video, open Google Analytics and find it can't tell you whether to keep investing in the content. The data sits in several systems, and the people who are great at creating content rarely have time to master the metrics. Jakub Chour of LMC, the company behind Jobs.cz, Práce.cz and Teamio, shows how LMC solved it.

You'll learn how to judge content by just two metrics, engagement and reach, and how to turn them into a matrix with four quadrants: unicorns, ponies, grumpy cats and rats. Each quadrant tells you straight away whether to back the content, leave it alone or stop it. Jakub explains which metrics to use in AdWords, Google Analytics and on Facebook, and how to pull data from all channels into one Google Sheets table with Supermetrics.