How to build your own automated bidding system in less than 6 weeks

Off-the-shelf AdWords bid management tools change bids once to four times a day and decide like a black box. Daniel Gilbert left Google to found Brainlabs, which the night before his talk won best large PPC agency in the UK. He argues that after six or seven weeks of learning JavaScript you can build your own bidding system that beats 90 % of third-party tools.

You'll learn how AdWords scripts set hourly bids separately for desktop and mobile, how to bid to a target position every half hour, and how to bid up or down with call-centre capacity. Daniel shows why it pays to bid by weather, location and audience, and how to estimate a bid for a keyword with little data using clustering. He closes with how to A/B test whole sets of campaigns instead of comparing before and after.