Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

What should a landing page look like if you ask the data instead of opinions? Oli Gardner, co-founder of Unbounce, mined data from thousands of the more than 1.5 million pages published through Unbounce. From the results he assembles a "Frankenpage", the ideal lead gen page. The talk follows Frank, a monster looking for his bride, whose attention span is as short as that of most landing page visitors.

You'll learn how many links and form fields a page can take, where to put the form and the video, how to test the clarity of a headline in minutes without asking your boss, and what the words "free", "click" and "because" do to conversions. Oli also draws the line between persuasion and manipulation and explains why trendy ghost buttons confuse people.