Competitions for Bloggers: The Benefits, The Challenges, The Risks

New audiences, targeted traffic, links and social exposure can all come from relationships with bloggers. Wojtek Mazur, co-founder of a Wrocław agency for SEO, content marketing and link building, presents the Fitness Blog Awards, a competition the agency ran for the US supplement store Muscle & Strength.

You'll learn how a competition with 78 blogs in six categories brought more than 32,000 page views, 18,000 votes and 683 new newsletter subscribers in two weeks, how much work it took to pick the nominees, and which prizes motivated bloggers and voters. Wojtek also covers the risks, from lost trust and cheating to low interest, and how to limit them with rules, transparency and solid software.