Advanced SEO Process: Data, Strategy, Content and Outreach

Search Console shows you clicks, impressions and positions, but it doesn't tell you which phrases and pages to focus on. Dan Petrovic runs the Australian SEO agency Dejan Marketing and was one of the first sponsors of the Mars One project. In this talk he walks through his whole process, from data to content to pitching journalists.

You'll learn how to work out click-through rates per position from a Search Console export with branded queries removed, estimate how many clicks and how much money moving up one place would bring, and rank phrases and whole pages accordingly. Dan shows how the Mars One sponsorship and a survey about McDonald's in Sydney earned him media coverage and links, how he wrote to a journalist with help from the Crystal tool, and why, according to his test, content hidden in expandable blocks doesn't rank.