Marketing Festival 2015 · Case study · 11 min
Advanced Google Adwords and Seznam Sklik campaign automation + scripts for you
Recorded
Talk language: Czech · Subtitles: CZ · DE · EN · PL
What the talk is about
Most PPC specialists still copy and paste in Sklik, download reports by hand and sort them in Excel, because the Sklik API requires a server and a developer. Jakub Kašparů from the agency Lynt services shows a way around it: his team wrote a JavaScript library for Google Apps Script that talks to the Sklik API, so a PPC specialist can deploy a script without programming. You'll learn how five specific scripts work, from checking broken URLs to tracking new products in a feed, and how many hours a month they save according to Jakub.




