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Marketing Festival 2015 · Case study · 11 min

Advanced Google Adwords and Seznam Sklik campaign automation + scripts for you

Recorded

Talk language: Czech · Subtitles: CZ · DE · EN · PL

What the talk is about

Most PPC specialists still copy and paste in Sklik, download reports by hand and sort them in Excel, because the Sklik API requires a server and a developer. Jakub Kašparů from the agency Lynt services shows a way around it: his team wrote a JavaScript library for Google Apps Script that talks to the Sklik API, so a PPC specialist can deploy a script without programming. You'll learn how five specific scripts work, from checking broken URLs to tracking new products in a feed, and how many hours a month they save according to Jakub.

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