Tag Management Solutions – Best. Data. Ever.

Data collection on the web most often breaks down because marketers and developers don't talk to each other. Simo Ahava, a Finnish developer who cheerfully calls himself a nerd, uses this 2014 talk to work through the questions he gets most often on forums and on his blog about Google Tag Manager. A tag management solution won't save your company, he says, but it gives marketers and developers a shared platform and a shared language.

You'll learn why the waterfall process ruins data quality, what the data layer is for and why you don't do e-commerce tracking in a tag manager, you only manage it there. Simo explains why validation scripts with return false break click and form-submit tracking and how a developer fixes it with one line. He closes with debugging tools, from Google Tag Assistant and GA Debugger to his own GTM Sonar extension and GTM Tools.