Selling mortgages on social networks (Pod2.cz)

Mortgages are hard to sell online, and the interest rate always looks expensive. Jakub Křenek presents a pilot campaign for UniCredit Bank with a budget of about 370,000 crowns, in which the bank offered a special Facebook-only mortgage in the Czech Republic and Slovakia for the month of August. People lowered the rate themselves from 2.5 % to 1.95 % by clicking Like or Tweet on a microsite. You'll learn how the campaign used data from the bank's CRM, why retargeting on mobile worked, and how it performed against the bank's e-shop and other channels.