Let’s Get On Board NASTUP.SI

Insurance agents have a poor reputation and are hard to recruit. Jan Podzimek presents NASTUP.SI, a campaign that recruited new insurance agents for Generali through Facebook alone, with a microsite, a short form and a funny video about old-world insurance salesmen. You'll learn why cross-device remarketing helped, how many people filled in the form after watching the video, and how many agents the campaign finally brought in.