How to outsmart the cucumber session?

Plastic surgery has a summer slump, the decision to have a procedure usually takes six months, and Facebook and Google often reject ads from the field. Miroslav Král of the MarketUp agency presents a summer campaign for the Esthé plastic surgery clinic of Associate Professor Měšťák, which also had to run on the clinic's old website. You'll learn how the campaign covered the whole decision cycle, from search through display and RTB to PR articles with remarketing, why Facebook was the biggest surprise, and why it had to be switched off early.