Facebook Retargeting Concerns and Discoveres

Facebook retargeting reaches people who have already visited your website, and in 2014 it was brand new. Adam Šilhan rolled it out for a group of furniture e-shops and walks through the three concerns they had. You'll learn whether Facebook can sell furniture with its long buying cycle, what the return looks like once agency work is counted, whether retargeting cannibalises AdWords remarketing, and why a plain sales ad also brought cheap fans.