Doodle - First SEO Steps an International Brand

Doodle wanted to be active in 25 countries and 17 languages and had to choose between country domains, subdomains and subfolders. Maik Metzen, founder of the SEO agency AKM3, which Publicis acquired in September 2014, shows how they took Doodle's first international SEO steps. You'll learn why they chose language subfolders over country domains, how they connected them with hreflang and x-default, and how fixes to internal linking and blog indexing lifted traffic and brought first-place rankings.