Analysis of market opportunities & identification of web influencers

Filip Podstavec hears advice like "content is king" and "create personas" at every conference, so he wants to hand over a method instead. Filip is a link builder and calls himself a geek who can't present. The talk is half workshop on how to find out, from thousands of domains, who sits behind each website, because for Filip it matters more who you talk to than which site.

You'll learn where to find link opportunities in the Czech Republic beyond search engines and directories, and how to use OpenRefine scripts to automatically look up an owner's contact, social profiles, gender and other websites, plus a site's traffic, type, most shared content and topic. Filip shows how to turn that data into personas, tells it all through the story of the fictional Fidel Podstavec, and ends with two rules: no automated outreach and no unverified data.