Advanced performance marketing on Facebook – how Facebook can beat the Google? Show detail

In 2014 Facebook was still widely seen as a place to buy likes and cheap traffic. Karel Tlusťák of Business Factory in Brno, an official Facebook Preferred Marketing Developer for ads, argues that it is a performance channel with measurable conversions, and backs it up with lead generation for a telco and an e-commerce client that gets more traffic from Facebook than from Google.

You'll learn how remarketing with Website Custom Audiences works on Facebook IDs instead of cookies, what formula Facebook uses for the ad auction, and when to pay by optimized CPM, by click or by plain CPM. Karel explains why mobile is the big opportunity, what partner platforms add beyond Power Editor, and how predictive remarketing works. He closes with the news of the time: Audience Network, Local Awareness and Atlas.