7 Super-Practical Techniques to Rapidly Build Your Email List

Getting a visitor's email is harder than ever, the average open rate hovers around 20 % and some subscribers never see your emails in Gmail's Promotions tab. Brian Dean, author of the SEO blog Backlinko, went all in on email anyway, because it brings in 95 % of his revenue. In this talk he shows how he grew his list quickly without dirty tricks.

You'll learn seven techniques with conversion numbers from Brian's own site: the feature box and the homepage squeeze page, the social squeeze page with video, forms on the About page, exit-intent pop-ups with a targeted offer, the content upgrade that lifted one post from 0.39 % to 5.4 %, and the expanded guest post that collects subscribers on someone else's site. Brian adds smaller tips too, such as why one reader's testimonial works better than a subscriber count.