150 000 display and text ads generated exactly to the site of each user

What draws people to Comic Cons in the US is the guests, actors, directors and comic creators, and a fan will happily pay an extra 200–300 dollars for a few minutes with their idol. Vlado Cintula shows how they personalised search and display ads for each guest at scale for the organiser Wizard World. You'll learn how the Adboost tool, built on the Google API, combined data from the client, the TicketLeap ticketing system and a film database into thousands of keywords and ads and 45,000 banners, and what ROI the campaigns delivered.