The Google Earthquake: How to survive the future of search and online marketing

In 2013 Google was answering more and more queries directly on the results page, hiding most keyword data as "not provided", and the Penguin update was wiping out links. Many SEOs called it a disaster. Cyrus Shepard of Moz, who grew up in Iowa in what is known as Tornado Alley, sees it mostly as an opportunity.

You'll learn why search kept growing despite all the changes, why keywords need context and topics, how Google treats links as endorsements and why social media and real authors are starting to matter. Cyrus shows when structured data helps and when it doesn't, why Google designs for mobile first, and why to measure visitor satisfaction and site speed.