Social Media Keynote: Trends and Best practices 2013

On Facebook only about 12 % of fans see a brand's post, and barely 1 % ever return to the brand's page. Brian Carter spent five years in search advertising before moving into social media, and does stand-up comedy on the side. In this talk he sums up the trends of 2013 and shows how to get leads and sales out of Facebook and LinkedIn.

You'll learn why a social ad budget is mandatory, how 100,000 fans shrink to 24 leads, and how to combine channels so they cover every stage of the funnel. Brian shows how to build owned media, why to write e-books with other experts, what makes people share according to a study of nearly 3,000 posts, and how to report to clients. He adds B2B examples from Marketo, Cisco and Deloitte.