SOCIAL MEDIA - 3 ROISWEETS FOR YOU

Jan Podzimek of PRIA System, a 50-person agency in Zlín that combines programmers with graduates of the Faculty of Multimedia Communications, uses three 2013 campaigns to show that social media can make money. He measures every campaign in Google Analytics and ZoomSphere and counts the results in crowns and units sold.

You'll learn how Jelínek launched Pear Vodka purely online on a budget of about half a million crowns and sold 53,000 bottles against a target of 30,000, how Synot gained 1,200 new bettors through a Facebook game, and how the Gemini eye clinic used LinkedIn to reach people wearing glasses in their profile photo. Jan explains why to agree hard business targets with the client and which tools did the most work.