Be Social, The Indian Way (EN)

In 2013 most marketers associated India with cheap labour, cheap SEO and link buying. Millie Khanna, a partner at the Indian agency OMLogic, shows the other side of cheap labour: on social media you can afford thousands of personal replies and campaigns run by hand.

You'll learn how the agency grew HBO India's Facebook page from under 2,000 fans to 2.7 million, why emotions, cricket and Bollywood drive Indian social media and why religion is a sensitive subject. Millie explains why marketing in India can't be judged on performance alone, when to write in English, Hindi or Hinglish, and why marketing to India is like marketing to all of Europe.