400,000 Visitors/MO and growing: How to create a company blog that doesn’t suck!

Neil Patel has been in business for over ten years and grew every one of his companies through content marketing. In this 2013 talk he shows how he took the corporate blog of the analytics tool KISSmetrics from zero to 400,000 visitors a month, and above all how to turn blog readers into signups and customers.

You'll learn how to find where your customers hang out, why to write evergreen content and publish a 30,000-word guide once a month, and how to collect e-mails with free offers and pop-ups. Neil shows why fewer share buttons brought almost twice as many shares, why copying other companies' A/B tests doesn't work, and how surveys and cohort analysis reveal what readers really want.