Peter O´Neill

This British expert came to us highly recommended by several prestigious analytics events. By the way, Peter is the lead organizer of MeasureCamp, a successful “unconference” in London. He says that he likes to stick to simple principles. According to him, the aim of web analytics should be to improve performance of the company, not only to produce reports and endless tables. Among others, Peter has cooperated with ASOS, Debenhams, uSwitch, Europcar, the BBC, and Vodafone.

One of the reasons for choosing Peter was his speech at Superweek, a conference focusing purely on web analytics, where he was among the most praised speakers. And this is exactly the kind of speaker that we want here at the Festival!