You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences


Michael Lykke Aagaard

You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences

Remember that time you filled out 27 mandatory form fields (including fax) to get a free quote? Or when you had to fill out all these 27 fields again because you didn't check “Terms & Conditions”? What about the time the “Special Offer!” overlay hijacked your screen on your phone so you couldn’t buy anything? Yep, stuff like this can turn the most mild-mannered people into wall-punching maniacs. But why are these experiences so frustrating? What actually happens in our brains? In this session, we’ll examine the psychology behind terrible conversion experiences and identify specific tactics for avoiding them.

Michael Lykke Aagaard


Michael belongs among the world’s elite in CRO. For seven years he worked as a consultant helping companies make the best use out of the Internet,and now he works for Unbounce. If you liked Oli Gardner last year, then you're bound to find Michael’s lecture nothing short of fascinating.

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