The Doomsday Upon Us
Is marketing "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" or, thanks to data, machine learning & AI, has it crossed the fine line of manipulating audiences for the benefit of the few?
Stéphane Hamel is a seasoned independent consultant, speaker and distinguished thought leader in the field of digital analytics. He likes to share his passion for digital analytics – be it technical 'how to', fundamental concepts, or methods to assess organizations' digital capabilities and maturity. He’s also teaching graduate school students the art of analytics.