Surviving the AIpocalypse: Mastering Brand Visibility in an AI-Driven World
Jes Scholz
Surviving the AIpocalypse: Mastering Brand Visibility in an AI-Driven World
What happens to marketing when algorithms to act as gatekeepers to digital visibility, filtering options before humans see them. When AI agents make purchasing decisions autonomously, bypassing traditional touch points and reshaping customer engagement? To stay ahead, brands must evolve how they earn organic visibility. And this entails looking back and learning from past mistakes. In this session, Jes Scholz will share actionable strategies to grow your brand online, both with human and bot audiences.
Where technical mastery meets strategic vision. Jes represents a rare breed in marketing – an SEO powerhouse who's also led global marketing strategy for a major media corporation. With experience spanning Europe, Africa, and Asia, she brings a perspective that challenges conventional thinking about search and brand visibility. Named SEO Champion at SEOktoberfest G50 Summit and a sought-after speaker at events like SMX Advanced and BrightonSEO, Jes brings unique insights into how AI is reshaping brand visibility. She's not just theorizing about these changes – she's been testing, experimenting, and developing strategies that work in this new reality.
