Speaking Up for Experiences


Stephen P. Anderson

Speaking Up for Experiences

For all the attention given to design and UX in recent years, here’s the truth: Most companies are not set up to truly deliver the kind of rich experiences we're used to getting from mediums like film or games. And speaking frankly, things like “feelings” “experiences” and “emotions” are intangible. Businesses are trained to prioritize, quantify, and measure tangible things, things that promise a clear payoff. Stephen will share his very own framework which you you can use to balance what's right for the business and what's right for the customer.

Stephen P. Anderson


Originally a teacher, Stephen will show you how to project psychology into user experience. He's used his experience in product design to create Mental Notes, a tool currently used by marketers all over the world for just this purpose.

info@marketingfestival.cz

Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice

ID: 01646486
VAT ID: CZ01646486

Bank account: 2600413633 / 2010
IBAN CZ5920100000002600413633
SWIFT: FIOBCZPPXXX

Menu

Homepage
FAQ

Language

CZ EN

© 2021 Marketing Festival s.r.o.

gopay logo

hexadesign logo motionhouse logo