Share of Search – More than just a metric
James Hankins
Share of Search – More than just a metric
James Hankins
James is a highly acclaimed award-winning strategist and co-author of the new Share of Search metric that he created together with the legendary Les Binet. They claim it’s a remarkably accurate proxy for complex market research and we’re delighted that James will join this year’s Festival both with a masterclass on how to best approach SoS and also with a live Q&A session addressing any questions from the audience.
