Raise the Price! Get the Profit Your Product Truly Deserves
Dima Melnik
Raise the Price! Get the Profit Your Product Truly Deserves
Many are afraid of spiders and the dark. But what is even scarier for most businesses? Raising prices. I will share the story of a company so afraid of pricing that they considered downgrading their product. Instead, they raised their price by 3X and won a huge "whale" customer. The secret? Dream Outcome Packaging! I will show you how to massively increase your product's perceived value simply by changing the way you package it.
Dima is a Pricing Consultant. He has collaborated with companies like Škoda, Yves Rocher, and Notino, and was responsible for the subscription strategy at the unicorn startup Rohlik Group. He has helped companies in more than 70 industries increase their revenue by millions. As an expert at the JIC innovation center, he supports the growth of entrepreneurs and startups.
