Q&A with James Hankins


James Hankins

Q&A with James Hankins

James Hankins


James is a highly acclaimed award-winning strategist and co-author of the new Share of Search metric that he created together with the legendary Les Binet. They claim it’s a remarkably accurate proxy for complex market research and we’re delighted that James will join this year’s Festival both with a masterclass on how to best approach SoS and also with a live Q&A session addressing any questions from the audience.

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