Measuring your Measuring
Jono Alderson
Measuring your Measuring
Everybody's running GA4, HotJar, Salesforce, A/B testing kit, tag managers, and a dozen other tracking/analytics solutions on their website. I'm convinced that way those scripts are implemented (badly), the time it takes to load them (ages), and the data missing as a result of that (lots), probably means all of this kit costs orgs more money than they make from the data or tooling. We can quantify that impact with some rough maths, pick on some of the worst offenders, and suggest some solutions. All at LIGHTNING speed.
Jono Alderson is an exceptional technical SEO consultant. He helps brands to compete on technical SEO, performance, and structured data. He’s worked with startups, agencies, and enterprise brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets. Jono is happiest when neck-deep in code, presenting on stage, sightseeing, or reading a good book.
