Marketers Are From Mars, Consumers Are From New Jersey
Bob's fiery lecture will be divided into 3 sections: The Digital Delusion, The Brand Delusion, and The Age Delusion. And since his views differ wildly from the mainstream, odds are, it will be unlike anything you've ever heard at Marketing Festival – or any other conference for that matter. Brace yourselves for a talk that might just doubt everything you hold dear about digital marketing.
Bob has a no-holds-barred approach when it comes to debunking the various myths in digital marketing of today, or as he calls it, 'The Golden Age of Bullshit'. Get ready for an eye-opener from an experienced ad man and author of one of the industry's most respected blogs, the Ad Contrarian.