Making Marketers Better in 2019
Mark Ritson
Making Marketers Better in 2019
In this entertaining and applied talk, Professor Mark Ritson explores the key challenges of world class marketing. He looks at topics that include integrating digital media, brand strategy, ROI and brand positioning to provide a unique insight into building stronger brands.
Former professor at London Business School and MIT Sloan, personal marketing professor for LVMH luxury brands, and consultant to global names like Benefit, Dom Perignon, and Adidas – Mark brings unmatched expertise and zero fluff. His Marketing Week column has earned him "Columnist of the Year" four times, and his research was even cited in a Nobel Prize acceptance speech. But what makes Mark truly special isn't just his credentials – it's his unique ability to cut through the noise and deliver marketing truth bombs that will transform how you think about your craft. Prepare to be challenged, enlightened, and possibly a bit uncomfortable. That's exactly what makes his sessions unforgettable.
