Lost Commons, Rising Tribes: Rebuilding Belonging in an Age of Solitude
Zoe Scaman
Lost Commons, Rising Tribes: Rebuilding Belonging in an Age of Solitude
We can blame screens, algorithms, or social media. We can pine for simpler times. Or we can recognise that we're at a pivotal moment. The way we connect is shifting, and while new forms of belonging are emerging, they're fragile, uneven, and not enough. This is where brands, platforms, and cultural leaders have a role to play—not by forcing a generation backwards, but by helping them move forward. Not by lamenting what's gone, but by actively building something new. Because belonging isn't a trend or a marketing strategy—it's the foundation of everything. And right now, it's in crisis.
Zoe describes herself as a bit of a swiss-army-knife, having worked in a variety of fields across brand building, entertainment strategy, new product development and the start-up world. She will present a refreshing talk on new and exciting channels and storytelling possibilities that brands have at their disposal, but have yet to take full advantage of.
