How to optimize RTB campaigns – current possibilities of the Czech market


Jiří Malý

How to optimize RTB campaigns – current possibilities of the Czech market

Jiří Malý


Jiří has been active in online marketing since 2000. He’s a co-founder of Mather Advertures, and he worked as a managing director in Neo@Ogilvy. He participated in the creation of strategies for over a hundred Internet projects, and he’s a passionate promoter of analytical tools and a systemic approach to marketing. He’s also a chairman of an SPIR performance marketing committee.

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