How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan
Michal Pastier
How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan
Michal's lecture won't just be about how his campaigns got 27 000 shares of one post in two days or 35 million video views. The main takeaway will be something else entirely – why all of us seem to be so excited about bullshit marketing techniques instead of focusing on real knowledge, consistency and thinking ahead.
Michal has appeared on the covers of Forbes and featured in the Forbes 30 Under 30 list. He ranks among the 100 most innovative people of New Europe according to Google and Financial Times. With over 200 awards, he is a recognized expert in brand building across Europe. He has trained global teams at Dell and SwissRe, educates leaders at Erste Group and KBC, and mentors marketing professionals at Google. He declined participation in the Central European version of Shark Tank to complete his second book. Michal advises the Association for Branded Products (BASF, Coca-Cola, Nestlé, etc.) and serves as a juror for the FéliX Business Award. He teaches at universities, and his online course on SEDUO was the most popular in 2023.
