Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
We like to invite speakers from Unbounce for their ability to tear the stage apart with lectures both explosive and very useful. And Oli is a master of the craft – he gave the top-rated lecture of 2015's Festival! Brace yourselves for a rapid fire of actionable advice.