Of all the people we get asked to bring to the Festival, big brand CMOs and heads of marketing always rank highest. But there’s a bit of a problem – they often can’t (or won’t) say much at all. Simon is an incredible exception – he likes to talk candidly about his experience at one of the world’s most influential brands and will offer his perspective on how to overcome structural problems that businesses small and large are facing today. His focus will especially be on “the plague of short-termism” and how our bias towards short-term drives an erosive culture in advertising. It’s an incredible honor to be able to welcome him to our lineup!