De-Bullshitting AI: Lessons from Two Decades of Exploring Humans


Michal Pastier

De-Bullshitting AI: Lessons from Two Decades of Exploring Humans

In a world of chaos, fleeting attention, and message overload, investor, marketer, and bestselling author of The Yellow Book of Brand Building shares valuable insights from over 250 projects, ranging from launching new products to revitalizing established companies. He’ll introduce the principles for cultivating a chaos-proof mindset that empowers both teams and individuals.

Michal Pastier


Michal has appeared on the covers of Forbes and featured in the Forbes 30 Under 30 list. He ranks among the 100 most innovative people of New Europe according to Google and Financial Times. With over 200 awards, he is a recognized expert in brand building across Europe. He has trained global teams at Dell and SwissRe, educates leaders at Erste Group and KBC, and mentors marketing professionals at Google. He declined participation in the Central European version of Shark Tank to complete his second book. Michal advises the Association for Branded Products (BASF, Coca-Cola, Nestlé, etc.) and serves as a juror for the FéliX Business Award. He teaches at universities, and his online course on SEDUO was the most popular in 2023.

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