Building Digital Products in 2025 - What’s Different?


Slobodan Manic

Building Digital Products in 2025 - What’s Different?

The way we build digital products is evolving, fast. It's driven by new tools, new teams, and new ways of thinking. But which changes are truly game-changing, and which are just hype? In this session, you'll hear real-world lessons from building two digital products at once—using rapid validation methods, a fully distributed team, and AI-powered workflows. We'll explore what’s different about building in 2025 and which emerging practices are worth adopting. You’ll leave with fresh ideas for how to move faster, collaborate smarter, and make AI your copilot in product development.

Slobodan Manic


Slobodan Manić is the co-founder of Web Performance Tools and host of the No Hacks Podcast. With a career spanning web development, SEO, and conversion optimization, Slobodan brings a builder’s mindset to every digital product challenge. He spent a decade in web development—including contributing to five major WordPress releases—before moving into SEO, where he served as CTO at Search Engine Journal, and later, CRO consulting. A CXL-certified CRO expert, Slobodan blends technical expertise with sharp commercial insight to create products that people love—and that perform.

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